My name is José, but everyone calls me Yisus.
My name is José, but everyone calls me Yisus.
Creative Director based in Ecuador.
Ranked #1 by Lürzer’s Archive.
Purpose-driven. People-centered.
Creative Director based in Ecuador.
Ranked #1 by Lürzer’s Archive.
Purpose-driven. People-centered.
What I do
What I think
I'm José León Fon Fay, but most people call me “Yisus” because I’ve always been drawn to peace, love, and all things zen.
My focus isn't just on creating. I’m all about helping others tap into their creativity and amplify their voices and ideas.
Why?
Because I studied theology and advertising. Two worlds that might seem far apart, but to me, both are about exploring what makes us human.
I’ve worked at agencies like Maruri Grey, Paradais DDB, Rivas Y&R, MullenLowe Delta, and now Norlop VML. Along the way, I’ve led campaigns for big brands and social causes, earning 30+ national and international awards for ideas with impact and heart.
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Years of experience
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Years of experience
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Years as Creative Director
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Years as Creative Director
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Years as Creative Director
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Global CD – Lürzer’s Archive
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Global CD – Lürzer’s Archive
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Global CD – Lürzer’s Archive
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Awards earned
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Awards earned
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Awards earned
Work that resonated
2025
- CLIO Health Bronze (Partnership and Collaboration) - Saniss 2025 Gold (Wellness/Services PR) - Saniss 2025 Gold (Wellness/Services: Low Actions) - Saniss 2025 Bronze (Innovation) - Saniss 2025 Bronze (Health and Wellness Institutions and Establishments) - Cóndor 2024 Silver (Promotion and Activation) - Cóndor 2024 Silver (Health and Wellness) - Lürzer's Archive [01.25.159]: The life you dream - Pozo Millonario - El Universo New Year's Ad Contest: New Year Wish 2024 - Solca
2024
- WINA 2024 Bronze (Print) - WINA 2024 Gold (Print) - Best Branding Awards - Best New Brand Brand Strategy: Brand Architecture - Best Branding Awards - Best New Brand Brand Identity: Identity System Design - Lux Awards 2024 Bronze (Print Campaign) - Lürzer's Archive [3.24.170]: Kiss Testing - Etnia Cosmetics - Lürzer's Archive [3.24.145]: Reach The Top - Soho Bussines - Lürzer's Archive [1.24.141]: Price Deflation - Mall del Sol - Lürzer's Archive [4.23.123]: Old Dogs - Animal Rescue - Lürzer's Archive [4.23.109]: Bluetooth Raaaaange - Clear
2023
- Cóndor 2023 Gold (Craft Photography) - Cóndor 2023 Silver (Craft Photography) - FePI 2023 Gold (Graphic Design) - FePI 2023 Silver (Radio and Sound Production) - FePI 2023 Silver (Editorial) - FePI 2023 Silver (Graphic Design) - FePI 2023 Bronze (Graphic Design) - FePI 2023 Bronze (Graphic Design) - Lux Awards 2023 - Best Brand of the Year - Lux Awards 2023 Bronze (Audio Craft / Best Use of Voice Over) - Lürzer's Archive [3.23.109]: Adoption is Timeless - PetStation - Lürzer's Archive [3.23.107]: 4G Landscapes - Claro - Young Lions Ecuador 2023 Finalist (Print)
2022
- Lux Awards 2022 Bronze (Communication For Good) - Effie Awards Ecuador 2022 Gold (Seasonal Marketing)
2021
- Condor 2021 Bronze (Print & Publishing) - Condor 2021 Bronze (Outdoor) - Lux Awards 2021 Silver (Outdoor)
2025
- CLIO Health Bronze (Partnership and Collaboration) - Saniss 2025 Gold (Wellness/Services PR) - Saniss 2025 Gold (Wellness/Services: Low Actions) - Saniss 2025 Bronze (Innovation) - Saniss 2025 Bronze (Health and Wellness Institutions and Establishments) - Cóndor 2024 Silver (Promotion and Activation) - Cóndor 2024 Silver (Health and Wellness) - Lürzer's Archive [01.25.159]: The life you dream - Pozo Millonario - El Universo New Year's Ad Contest: New Year Wish 2024 - Solca
2024
- WINA 2024 Bronze (Print) - WINA 2024 Gold (Print) - Best Branding Awards - Best New Brand Brand Strategy: Brand Architecture - Best Branding Awards - Best New Brand Brand Identity: Identity System Design - Lux Awards 2024 Bronze (Print Campaign) - Lürzer's Archive [3.24.170]: Kiss Testing - Etnia Cosmetics - Lürzer's Archive [3.24.145]: Reach The Top - Soho Bussines - Lürzer's Archive [1.24.141]: Price Deflation - Mall del Sol - Lürzer's Archive [4.23.123]: Old Dogs - Animal Rescue - Lürzer's Archive [4.23.109]: Bluetooth Raaaaange - Clear
2023
- Cóndor 2023 Gold (Craft Photography) - Cóndor 2023 Silver (Craft Photography) - FePI 2023 Gold (Graphic Design) - FePI 2023 Silver (Radio and Sound Production) - FePI 2023 Silver (Editorial) - FePI 2023 Silver (Graphic Design) - FePI 2023 Bronze (Graphic Design) - FePI 2023 Bronze (Graphic Design) - Lux Awards 2023 - Best Brand of the Year - Lux Awards 2023 Bronze (Audio Craft / Best Use of Voice Over) - Lürzer's Archive [3.23.109]: Adoption is Timeless - PetStation - Lürzer's Archive [3.23.107]: 4G Landscapes - Claro - Young Lions Ecuador 2023 Finalist (Print)
2022
- Lux Awards 2022 Bronze (Communication For Good) - Effie Awards Ecuador 2022 Gold (Seasonal Marketing)
2021
- Condor 2021 Bronze (Print & Publishing) - Condor 2021 Bronze (Outdoor) - Lux Awards 2021 Silver (Outdoor)
2025
- CLIO Health Bronze (Partnership and Collaboration) - Saniss 2025 Gold (Wellness/Services PR) - Saniss 2025 Gold (Wellness/Services: Low Actions) - Saniss 2025 Bronze (Innovation) - Saniss 2025 Bronze (Health and Wellness Institutions and Establishments) - Cóndor 2024 Silver (Promotion and Activation) - Cóndor 2024 Silver (Health and Wellness) - Lürzer's Archive [01.25.159]: The life you dream - Pozo Millonario - El Universo New Year's Ad Contest: New Year Wish 2024 - Solca
2024
- WINA 2024 Bronze (Print) - WINA 2024 Gold (Print) - Best Branding Awards - Best New Brand Brand Strategy: Brand Architecture - Best Branding Awards - Best New Brand Brand Identity: Identity System Design - Lux Awards 2024 Bronze (Print Campaign) - Lürzer's Archive [3.24.170]: Kiss Testing - Etnia Cosmetics - Lürzer's Archive [3.24.145]: Reach The Top - Soho Bussines - Lürzer's Archive [1.24.141]: Price Deflation - Mall del Sol - Lürzer's Archive [4.23.123]: Old Dogs - Animal Rescue - Lürzer's Archive [4.23.109]: Bluetooth Raaaaange - Clear
2023
- Cóndor 2023 Gold (Craft Photography) - Cóndor 2023 Silver (Craft Photography) - FePI 2023 Gold (Graphic Design) - FePI 2023 Silver (Radio and Sound Production) - FePI 2023 Silver (Editorial) - FePI 2023 Silver (Graphic Design) - FePI 2023 Bronze (Graphic Design) - FePI 2023 Bronze (Graphic Design) - Lux Awards 2023 - Best Brand of the Year - Lux Awards 2023 Bronze (Audio Craft / Best Use of Voice Over) - Lürzer's Archive [3.23.109]: Adoption is Timeless - PetStation - Lürzer's Archive [3.23.107]: 4G Landscapes - Claro - Young Lions Ecuador 2023 Finalist (Print)
2022
- Lux Awards 2022 Bronze (Communication For Good) - Effie Awards Ecuador 2022 Gold (Seasonal Marketing)
2021
- Condor 2021 Bronze (Print & Publishing) - Condor 2021 Bronze (Outdoor) - Lux Awards 2021 Silver (Outdoor)
Karma & kind words
José Reinoso
Creative Director at ParadaisDDB
"Yisus is a methodical, confident creative with clear priorities. He doesn’t shy away from work — he faces it head-on, always looking for meaning and fulfillment in what he does. He’s a compass-like creative: steady, always seeking purpose."
Rommel Puertas Carrión
Executive Creative Director at VML Ecuador Norlop
"Yisus is a creative, brave, and zen kind of guy — the kind of person you instantly like. He has a genuine interest in helping those around him grow. An ad nerd with an endless hunger for learning, he’s always pushing himself and others forward.
Miguel Cedeño
Associate Creative Director at Gut
"Yisus is one of those creatives you only come across once or twice in life. Always curious, always deep, always hungry to learn more."
Sebastián Calero Núñez
Founder & Creative Director at SCC
"Yisus is a restless creative who strives for excellence. Every detail is important to him, and that's what sets him apart. He doesn't settle; he evades the beaten path and seeks to give his ideas a genuine and real touch."
José Reinoso
Creative Director at ParadaisDDB
"Yisus is a methodical, confident creative with clear priorities. He doesn’t shy away from work — he faces it head-on, always looking for meaning and fulfillment in what he does. He’s a compass-like creative: steady, always seeking purpose."
Miguel Cedeño
Associate Creative Director at Gut
"Yisus is one of those creatives you only come across once or twice in life. Always curious, always deep, always hungry to learn more."
Rommel Puertas Carrión
Executive Creative Director at VML Ecuador Norlop
"Yisus is a creative, brave, and zen kind of guy — the kind of person you instantly like. He has a genuine interest in helping those around him grow. An ad nerd with an endless hunger for learning, he’s always pushing himself and others forward.
José Reinoso
Creative Director at ParadaisDDB
"Yisus is a methodical, confident creative with clear priorities. He doesn’t shy away from work — he faces it head-on, always looking for meaning and fulfillment in what he does. He’s a compass-like creative: steady, always seeking purpose."
Miguel Cedeño
Associate Creative Director at Gut
"Yisus is one of those creatives you only come across once or twice in life. Always curious, always deep, always hungry to learn more."
Rommel Puertas Carrión
Executive Creative Director at VML Ecuador Norlop
"Yisus is a creative, brave, and zen kind of guy — the kind of person you instantly like. He has a genuine interest in helping those around him grow. An ad nerd with an endless hunger for learning, he’s always pushing himself and others forward.
Sebastián Calero Núñez
Founder & Creative Director at SCC
"Yisus is a restless creative who strives for excellence. Every detail is important to him, and that's what sets him apart. He doesn't settle; he evades the beaten path and seeks to give his ideas a genuine and real touch."
Sol Romo
Head of Planning at ParadaisDDB
"Yisus is a creative who not only strives for excellence in his profession, but also to give his all to the causes he cares about most, which is highly valued in a professional today."
César Sepúlveda
Creative Director at La Destilería
“Yisus and I were part of an experiment: turning an unknown agency, in two years, into one of Ecuador’s top creative shops — ranked #1 by Lürzer’s Archive, among the top 3 independent agencies, and winning its first awards at five festivals. It was beautiful.”
Sebastián Calero Núñez
Founder & Creative Director at SCC
"Yisus is a restless creative who strives for excellence. Every detail is important to him, and that's what sets him apart. He doesn't settle; he evades the beaten path and seeks to give his ideas a genuine and real touch."
Sol Romo
Head of Planning at ParadaisDDB
"Yisus is a creative who not only strives for excellence in his profession, but also to give his all to the causes he cares about most, which is highly valued in a professional today."
César Sepúlveda
Creative Director at La Destilería
“Yisus and I were part of an experiment: turning an unknown agency, in two years, into one of Ecuador’s top creative shops — ranked #1 by Lürzer’s Archive, among the top 3 independent agencies, and winning its first awards at five festivals. It was beautiful.”